We are tired of a fitness industry that has since the 1930s been selling a false dream of the "perfect body" and the "happiness" that comes from achieving a certain look
SORRY - NO SUGAR COATING
That perfect body? It most likely won't make you any happier.
True happiness can only be achieved by addressing the real cause; the mind. Combining the power of neuroscience with physical exercise, we deliver improved self-confidence and willpower, ultimately leading to improved happiness for our members
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Your Tailored Mental & Physical Training Guide
Personally tailored MAP (mental and physical) training programmes developed in close collaboration with Olympic Athletes and sports scientists for over three years
The Human Touch
Technology combined with human coaching from real-life Personal Trainers to support you both mentally and physically
Ready for an adventure?
From climbing the highest mountain in Africa to sailing and hiking in the Arctic, choose from one of our unique bucket list experiences
Real People. Real change.
Our subconscious mind is 30,000 times more powerful than our conscious mind. If we manage to control our thoughts and focus to unleash the power of the subconscious, we can overcome our doubts and excuses for exercise, and succeed in improving our lives.