Combining mental & physical training to build resilience and help you thrive 

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We are tired of a fitness industry that has since the 1930s been selling a false dream of the "perfect body" and the "happiness" that comes from achieving a certain look



That perfect body? It most likely won't make you any happier.

True happiness can only be achieved by addressing the real cause; the mind. Combining the power of neuroscience with physical exercise, we deliver improved self-confidence and willpower, ultimately leading to improved happiness for our members

Download your FREE MAP Guide today

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Your Tailored Mental & Physical Training Guide

Personally tailored MAP (mental and physical) training programmes developed in close collaboration with Olympic Athletes and sports scientists for over three years

Mental and physical MAP training
Mental and physical MAP training

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Mental and physical MAP training


The Human Touch

Technology combined with human coaching from real-life Personal Trainers to support you both mentally and physically


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Ready for an adventure?

From climbing the highest mountain in Africa to sailing and hiking in the Arctic, choose from one of our unique bucket list experiences 

Mental and physical MAP training


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Real People. Real change.

Our subconscious mind is 30,000 times more powerful than our conscious mind. If we manage to control our thoughts and focus to unleash the power of the subconscious, we can overcome our doubts and excuses for exercise, and succeed in improving our lives.

Mental and physical MAP training

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We believe targeting people's insecurities is wrong. And we know we are the underdog in this industry, but we are up for the challenge. 

We would love you to join us on our journey towards healthier minds and bodies.

 Our Story | Contact us

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