Olympics + Google + PE = change
An Olympic medallist and brain researcher decided to team up with two guys from Google & private equity to transform a 100-year old fitness industry.
We are united by a common core belief; we think it's wrong for companies to sell a false dream of "happiness" that comes from changing the way you look. There is no secret or shortcut to becoming happy and confident.
We don't sugarcoat.
We have a mission of building people up from within. To strengthen their mindset, self-love & belief in themselves. To help people not only achieve their fitness goals, but improve their life as a whole: their relationships, their career - and make them realise that all their dreams can be fulfilled.
We are different and we know it. But we love that.